Three words have never been more misunderstood: brand, identity, and logo. In this age of digital marketing, everyone is a “graphic designer”. You’ll hear these self-proclaimed experts offer to, “design your brand for you.” Let me be clear: You, nor any designer, can CREATE your brand.
Focus is the key difference between success and faultier. If you can’t focus, then you can’t see the course ahead. This disadvantage will inevitably lead to distraction. Henry Ford once said, “Obstacles are those frightful things you see when you take your eyes off your goal.” I believe he meant that obstacles only effect us when we don’t see them coming. When were distracted, we aren’t looking ahead, and obstacles will blindside us. Being blind sided by an obstacle is the Achilles heel of the entrapenuer because it decreases momentum.
This past week I had the pleasure of enjoying the beauty that is Jamaica. As my family and I landed in Montego Bay and jumped on a bus headed to Ocho Rios, we could not help but admire the magnificent landscape. Passing my breathtaking tree kissed mountain tops, my eyes quickly caught an eerie sight: houses abandoned in a state of partial construction. Being from the bustling suburbs of rapidly growing housing developments, I was utterly shocked to see the absence of driven construction workers bringing the structures to living conditions. Instead, roofless concrete buildings stood like ghost towns. On our full hour and a half ride through the Island, dozens of houses shared this commonality.